After 28 years at the helm of AAA Carolinas, President and CEO Dave Parsons is retiring. Under Parsons’ leadership, the club has grown from 473,000 to nearly 2.2 million members — the fastest growing affiliate in the country. In addition to membership growth, the number of Carolinians working for AAA grew from 232 to more than 1,500 during Parsons’ tenure.
He was also integral in making AAA Carolinas the first AAA Affiliate to consolidate all services: membership, travel, insurance, car care and luggage retailing under one roof as AAA Super Stores. Other successes during his tenure include starting two property and casualty insurance companies, creating AAA Car Care Centers, as well as the newest service offered in the Carolinas by AAA, Fins Car Wash.
Parsons’ commitment to serving others goes beyond AAA Members and into the communities in the Carolinas. He was instrumental in launching the AAA Cares program, which supports local charities. Since the program began, AAA has raised over $300,000 for area charities. Parsons was also named one of the Charlotte Business Journal’s most admired CEOs of 2019.
He’s quick to point out: “The ultimate vote of our members as to whether we are providing value is when they decide to renew their membership. That’s validation that we’re doing the right thing. We’re broadening our member offering and delivering on the promise to be there when you need us.”
When asked to share his favorite aspect of his career with AAA, Parsons replies thoughtfully.
“The best parts of my job are the members we serve and the people I am blessed to work with to serve those members.”
Not surprisingly, the well-deserved retirement of this AAA employee will include travel. “I plan to split my time between Charlotte and Delray Beach, Florida — and wherever else in the world I happen to go,” he shares.
(Go Magazine March/April 2020)